• Provide digital marketing strategy for pre-seed 529 plan gifting app that is making education more accessible to Americans

• Hadley matches families looking to save for education to the 529 plan that's right for them, for free. Hadley then make it easy for everyone to make contributions – parents, friends, family members, neighbors, you name it - with just a tap in the app.

• Hadley is a public benefit corporation and Registered Investment Advisor with the SEC that exists to make education an accessible and affordable reality for all Americans, no matter their zip code.

• Oversaw the business strategy and daily operations for Upromise, a premier loyalty program with $34 million in annual revenue from 2 million members that has saved families more than $1.2 billion in rewards since launching in 2000

• Directed $2.9 billion annual spend Upromise co-branded credit card program with Barclays and Mastercard while increasing spend per account by 5%, reducing cardholder churn by 16% via quarterly reactivation offers, and increasing new account acquisition by 45% via direct mail and limited-time offers

• Managed Upromise digital loyalty program with a 22% lift in revenue per user through data-driven product marketing (improved onboarding series, new member paths, targeted user acquisition sources)

• Led comprehensive brand refresh including value proposition expansion, persona development research, and go-to-market strategy for student loan repayment

• Headed strategic partnerships with 30 college savings plan managers to support new member acquisition goals and $25 million in annual rewards transfers, notably with Ascensus whose READYSAVE 529 partnership will add 10K accounts annually

• Owned Upromise product development roadmap to improve customer experience and site monetization

• Guided core U.S. and international performance marketing business decision-making, planning, and prioritization as "number two" member of the management team

• Provided due diligence support for two Savings.com company sales (to Platinum Equity, 2016; to Centerfield Media, 2020)

• Led and motivated team of four employees who managed book of 2,000 PPC campaigns totaling $4 million in annual spend

• Ran full funnel of marketing campaigns from acquisition to revenue to retention while always achieving annual ROAS goals

• Ensured the profitability of all 10 core global company revenue streams in accordance with annual budget of $22 million gross revenue and $6 million EBITDA (47% bottom line beat in 2020)

• Responsible for US annual budget planning, weekly financial forecasting to C-Suite with <1% error

• Consulted extensively with sales team to strategically grow 4,000 merchant relationships with largest clients like Macy's realizing 35% lift in 2018 to 2020 revenue

• Successfully completed six-month integration with Centerfield Media company processes pre- and post-acquisition in 2020

• Oversaw email marketing and customer acquisition program of 800K active subscribers, 40K monthly new accounts, and 40 million monthly send volume across 8 countries

• Acted as outcome-focused product manager for proprietary paid search bidding and reporting platform owning 70 user stories annually

• Created website to promote positive awareness of African information communication technology (ICT) advances

• Researched and wrote original data-driven articles examining how all 55 African states are embracing the internet (mobile & broadband)

• Led a crowdfunding campaign to attempt to enable an entrepreneur in Bamenda, Cameroon to provided accessible open source computing

• Referenced by The Guardian, TIME NewsFeed, Fast Company, VOA News, Stanford University, ICTworks

• Progressed through three unique roles at a publicly traded company over the course of 2 1/2 years

• Minor: Mathematics

• Sports: Cross Country and Track (Division III)

• Activities: Bowdoin Cable Network, Society of Physics Students

• Awards: Elmer Longley Hutchinson Cup (high conduct), Student Employee of the Year Nominee